Recycling

It’s not about material recycling. It’s about psychology, feeling good when helping the environment. And by doing so you want to help the nature in many other ways. The more you help, the more you feel better. Motivating people not by obliging them (or imposing a garbage tax) but by triggering an emotional change.

Long-term environmental problems call for long-term changes in human behaviour. Recycling is not perfect yet, but we’re rapidly getting there and suggesting it’s not viable (for the time being) is simply going back to medieval times with open sewages. Whatever the inefficiencies of the process may be, misinforming people is a crime against humanity.

Many people living in poverty lack the means for getting rid of organic and inorganic waste. Rich Countries have this capacity: they must lead and set an example, improving meanwhile all the technologies needed. Globally, much remains to be done: how many of you for example flush pharmaceuticals when expired, endangering wildlife and ecosystems?! It requires a change at all levels, like plastics recovery which is increasingly more efficient and widespread: now even organic plastic is being used (totally compostable).

Let’s not forget the most important alternative: reducing waste to begin with. Bottles to be reused, reusable grocery bags, buying bulk dry goods rather than individually packaged (even cheaper) and so on. Pretending we can throw plastic away without consequences define us as a stupid species.

We can all do so, so much better….don’t start tomorrow. Begin today!

…..Always humble,

Angiolino